Digital Marketing after Covid19

Digital Marketing is an art and science of delivering the right message to the customer at the right moment with aid of technology. Digital marketing is considered an art as it requires right creativity blend between the Brand and the message that is being delivered to the consumer while it is considered as science as it requires detail understanding of the right process, technology and execution to tap the right customer at the right time.

Digital Marketing is required in every aspect of business either those companies engaged in manufacturing and are looking to build the brand image and also for service-based industry provide services to the end-user. In early days there were only handful channels that were used for digital marketing and over past decades digital marketing has become complex. It is estimated that the era of digital marketing will become more prominent and the current offline industry have to blend with technology to exists.

Covid19 has become and eye opener for business owners. It has opened the window of opportunity for digital transformation and have taught a lesson to all business that relaying on one channel is not the ideal approach to sustain for a long-term success. It has transformed multiple industry to create digital presence and target the consumer and while tighten the spending.

Travel and hospitality industry are hit hard during the Covid19 pandemic and it is unclear on until when the situation would last. Domestic or selling locally has become a new normal during the lockdown era and digital marketing has become indeed very essential. It is essentially straight forward to go and buy traffic from social media platform but all these dollars would simply go to waste if there isn’t a proper understanding regarding the Conversion funnel. Data driven digital marketing and understanding the key KPI along with executing the key digital marketing to concur the KPI is an approach that must be implemented to garner success for any business.

Multi-channel digital marketing approach is a must multiple touch point is a must. Having presence in just once channel for instance Email is not enough as consumer have become smart and the technology driving digital marketing have become even smarter. If the business is only engaging in one tough point the consumer would eventually go ahead and use other areas like intent engine or social channel or even comparison channel, coupon channels leading all towards opening a window for other similar products. Digital marketing works well if it is executed well across all tough points.

How does Social Media benefit your business?

For a long time, social media has been used for making friends, and general social interaction. There is no doubt that social media is majorly used for leisurely activities but lately has become one of the most powerful marketing tools for any business. With almost half of the world’s population on social media, it makes sense for any business to develop strategies that would help take advantage of this phenomenon. Therefore, social media management is now a powerful tool that brands and businesses are using to win loyalty.

What are the key benefits of social media and how do you use them to stir engagement?

Increasing brand awareness
Whenever customers are looking for something to buy, they’ll likely check out for customer reviews and more often than not, their social media feed. A customer would most likely make a purchase decision depending on the seller’s social media activity. Ideally, everyone wants to be where friends are and if a brand succeeds in winning a client through the social platform, it is likely that the customer will become loyal.

Audience insights and traits
Every individual user portrays some behavior and therefore a brand has the pleasure of collecting immense amounts of data about every user. In fact, successful brands have learned the art of using social listening tools that track conversations and interactions on social media. This equips their marketing team with the understanding that is useful in developing strategies to keep the customers more engaged and convert.

Launching campaigns that provide instant feedback
While it is important for a business to have followers, it is not the only way of reaching you’re your audience on social media. Social media Ads are a perfect way of advertising your products to targeted users at the right time. With the Ads, you can monitor the performance and effectiveness of any campaigns or Social Media marketing Service strategies real-time.

Increases organic domain rankings and web traffic
Any business’ main objective is to move traffic from social media to their websites where they can buy products. A business with a strong social media presence is better placed to move these followers through the lead funnels so that they can end up on your pages where they can make purchases. If your website is perfectly made and converts well, your sales will increase with social growth. Again, with social media, customers are in a position to share your domain and this boosts your ranking on search engines, which means more and more followers.

Helps in competitor research
Social media is a perfect way to stalk your competition. Here, you can keep a close tab of your competition. You are better placed to see how effective they are in interacting with their audience, the type of content they produce, the frequency of their posts, and so on. Social media is a perfect tool that you can use to gauge your industry and see how your business stands up to competition.
For your business to grow, you must seek to increase your customer base. Social media platforms are perfect avenues that you can use to move in followers and convert them to valuable customers hence boosting your bottom-line.