Organic Soy-Milk

Packaging Design

For Giant King, a Hong Kong based brand launching a new soy milk line, we developed the packaging alongside an original mascot, Tofu Boy. The soft beige and green palette, hand drawn soybean motifs, and clean typography give the bottle an organic, wholesome feel that stands apart on shelf. Tofu Boy himself, with his sprouting leaf and rounded, huggable form, adds instant warmth and brand personality that carries across packaging and future merchandise alike. It's a great example of building a full brand world, not just a label, for a market ready for a new plant based favorite. Launching a new beverage brand and need a character that customers fall in love with? Let's create one.