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  • "in nature, light creates the colour,

    in the picture, colour creates the light"

  • "the distance between insanity and genius

    is measured only by success"

  • "creative without strategy is called 'art',

    creative with strategy is called 'advertising'"

  • "good art is interpreted

    good design is understood"

  • "good design goes to heaven;

    bad design goes everywhere"

  • "good design is all about making other designers

    feel like idiots because that idea wasn’t theirs"

  • "practice safe design:

    use a concept"

  • "computers are to design

    as microwaves are to cooking"


  • Client's Brief & Project Information:

    Breeze Club member booklet. This booklet is published 3 times a year to attract more membership into the Breeze club programme. This is one of the first and it came out quite beautifully
  • Design Specifics:

    Online Version, click here
  • Industry:

    Consumer Products
  • © Cha-Ching Group Co., Ltd.