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  • "in nature, light creates the colour,

    in the picture, colour creates the light"

  • "the distance between insanity and genius

    is measured only by success"

  • "creative without strategy is called 'art',

    creative with strategy is called 'advertising'"

  • "good art is interpreted

    good design is understood"

  • "good design goes to heaven;

    bad design goes everywhere"

  • "good design is all about making other designers

    feel like idiots because that idea wasn’t theirs"

  • "practice safe design:

    use a concept"

  • "computers are to design

    as microwaves are to cooking"


  • Client's Brief & Project Information:

    This web-commercial was done by our creative director during his years in the US.
  • Project Specifics:

  • Industry:

  • © Cha-Ching Group Co., Ltd.