"products are made in the factory,
but brands are created in the mind"
"any damn fool can put on a deal, but it takes genius,
faith and perseverance to create a brand"
"a business based on brand is,
very simply, a business primed for success"
"your brand is created out of customer contact
and the experience your customers have of you"
- © Cha-Ching Group Co., Ltd.