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  • "products are made in the factory,


    but brands are created in the mind"

  • "any damn fool can put on a deal, but it takes genius,


    faith and perseverance to create a brand"

  • "a business based on brand is,


    very simply, a business primed for success"

  • "your brand is created out of customer contact


    and the experience your customers have of you"

 
 
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