Digital Marketing is an art and science of delivering the right message to the customer at the right moment with aid of technology. Digital marketing is considered an art as it requires right creativity blend between the Brand and the message that is being delivered to the consumer while it is considered as science as it requires detail understanding of the right process, technology and execution to tap the right customer at the right time.
Digital Marketing is required in every aspect of business either those companies engaged in manufacturing and are looking to build the brand image and also for service-based industry provide services to the end-user. In early days there were only handful channels that were used for digital marketing and over past decades digital marketing has become complex. It is estimated that the era of digital marketing will become more prominent and the current offline industry have to blend with technology to exists.
Covid19 has become and eye opener for business owners. It has opened the window of opportunity for digital transformation and have taught a lesson to all business that relaying on one channel is not the ideal approach to sustain for a long-term success. It has transformed multiple industry to create digital presence and target the consumer and while tighten the spending.
Travel and hospitality industry are hit hard during the Covid19 pandemic and it is unclear on until when the situation would last. Domestic or selling locally has become a new normal during the lockdown era and digital marketing has become indeed very essential. It is essentially straight forward to go and buy traffic from social media platform but all these dollars would simply go to waste if there isn’t a proper understanding regarding the Conversion funnel. Data driven digital marketing and understanding the key KPI along with executing the key digital marketing to concur the KPI is an approach that must be implemented to garner success for any business.
Multi-channel digital marketing approach is a must multiple touch point is a must. Having presence in just once channel for instance Email is not enough as consumer have become smart and the technology driving digital marketing have become even smarter. If the business is only engaging in one tough point the consumer would eventually go ahead and use other areas like intent engine or social channel or even comparison channel, coupon channels leading all towards opening a window for other similar products. Digital marketing works well if it is executed well across all tough points.
